It is no gainsaying that the Nigerian beauty industry is fast changing. Because the indigenous makeup brands are in competition with the international market in terms of their exceptional quality. We are happy about the fact that these makeup brands are creating something spectacular that is affordable and also worth the money.
Lots of Nigerian-owned makeup brands to watch out for!
Today, we’re shouting out some of these brands. But first, let’s take a moment to appreciate the geniuses of Tara and Banke Meshida-Lawal, women who blazed the makeup trail by creating a profitable business out of makeup in Nigeria. In the last decade beauty and makeup industries in Nigeria have taken a big leap from retailing foreign-owned makeup brands to producing Nigerian-owned makeup products of international quality. Together these women have excelled in this field and other women are following suit. Below is a list of some of the brands to look out for in 2017. Here is the list below;
- Elsa pro
- Blot Beauty
- Kayge cosmetics
- Trim and Prisy
- Hush beauty
- Nuban beauty
- Zickel Cosmetics
- House of Tara
ElsasPRO trades under the name elsasPRO Nigeria Limited founded by Mrs. Amaka Okeke, a beauty practitioner for over 10 years. This brand has gone to great lengths in researching the market, and developing brilliant products, while using the finest materials and in adherence to international standards.
This makeup brand is from the owner of Gifty’s Daughter and its one of the forerunners in the makeup retail business before she eventually launched her Blot Beauty brand. They have a wide range of products such as lipsticks, liquid lipsticks, eyebrow definers, primers, and more.
Kayge Cosmetics is a Port-Harcort-based brand known for its interesting collection of lippies for women of color. They recently launched a new collection of Lipsticks named after the renowned Abuja-based makeup artist Mamza beauty.
Trim and prissy
Trim and Prissy is also an Abuja-based makeup brand also referred to as luxurious and high-end. Aphro Di’Ja was recently unveiled as the brand ambassador. The colors are refreshing yet sultry for the discerning woman.
Hagai and Esther
This brand took us all by surprise. From revolutionalizing the eyebrow pomade, which is one of her most popular products, this lady has gone on to produce her range of makeup hygiene products and very recently, her line of H&E foundations.
This eye shadow brand is dope!! A perfect dupe for BH and Morphe cosmetics palette. She has given us reason to believe that Nigerians can actually create good and outstanding products.
We knew this lady wasn’t playing when her blenders became even more popular than the original beauty blenders. It is so soft and easy to work with. a premium Nuban Beauty is a premium makeup brand offering a range of high-quality products to make Nigerian beauties look flawless.
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Last but not the least, this indigenous brand aims to become a globally valued beauty brand thus serving us pencils, mini palette glow kit, pro matte HD Foundation, and others.
Having highlighted the above, the unique selling point of these makeup brands is that they cater to an average woman’s diverse needs.
House of Tara
Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management, and education. House of Tara pioneered the bridal makeup profession in Nigeria in 1998, and launched the first bridal directory in Nigeria in 1999, facilitated the first-ever series of bridal seminars in 2000. It established the country’s first makeup studio and makeup school in 2004 and launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise. It also hosted Nigeria’s first Make-Up Conference in 2014.
House of Tara currently has 19 studios currently in 11 states, with plans to build studios across Nigeria in Warri, Calabar, Akure, Ogbomosho, Bauchi, Jos, Abba, Makurdi, and more, and outside Nigeria in South Africa, Kenya, and Ghana by the end of 2015.
Spread across the three main streams of The Makeup Studio, The Makeup Academy, and the TARA product line comprising beauty products and professional make-up kits, the company employs over 150 employees and has a groundbreaking network of over 4,000 reps across the country.
We are so proud of the Nigerian women who have gone out and created these businesses! We hope that this list has inspired you to try some new makeup brands and join us in supporting these incredible entrepreneurs.